Creating the ad line is typically not for an earned creative but this was a first forray into it. I devised the strategy and platform for Boots’ post pandemic campaign.

I wanted a truly diverse marketing campaign to help the nation to ‘Feel Good As New’ as they eased out of lockdown and into the summer months. 

The compelling 30-second TV ad achieved notable success, earning the title of the most effective TV ad of June according to Kantar's The Works study.

An impressive return on investment of £2 for every £1 spent, the campaign also significantly increased Boots' digital footprint—a 700% spike in Health Hub visits and a 15% rise in overall brand searches.

It was energetic, dynamic and worked across all channels. It was a strategic triumph resonating with viewers, driving both brand engagement and financial performance.