With a budget of £8,000 you are tasked to put the new Eagles Meadow shopping centre in Wrexham on the map? What would you do?

Create the world’s largest Mona Lisa made by local kids and place it at the centre of it, obvs.

The creation of the unique Mona Lisa - 50 times bigger than the 16th-century original by Leonardo da Vinci - not only drew significant global attention but most importantly, foot traffic. It also beat the previous record which was done by Rolf Harris… so a sweet moral victory too.

We cleverly merged art with commerce, transforming a conventional shopping space into a cultural talking point, demonstrating the centre's commitment to offering more than just a shopping experience.

By incorporating a renowned piece of art into its environment, Eagles Meadow successfully positioned itself as a destination that values creativity and culture.

The mural became a focal point for visitors, inviting shoppers to interact with the space in a new way, and became viral news across the globe, before viral was a thing.